As you may know, Highlands Road Estate partook in this year’s FNB Free State Wine Show, held at the beautiful venue, Leopards and Lace just outside of Bloemfontein on 31 July- 01 August 2014.
This was our first time attending the show, and after a stressful delay at Cape Town International Airport, we set off for Bloem on Thursday 31 July, narrowly making it for the opening of the show at 17:00 that evening! Talk about an adrenalin rush, but it was nothing compared to the excitement and commotion that was to ensue as over 200 guests made their way inside the conference hall, all eager to taste, learn about and enjoy some of South Africa’s best wines.
Over 35 estates participated in this year’s event, including Groot Constantia, Beyerskloof and Boekenhoutskloof as well as Elgin representatives Oneiric, Paul Cluver and Highlands Road Estate (of course). Sales on the night were done exclusively through Cybercellar, providing customers the ease of door-to-door delivery.
Despite the “small-town” atmosphere that Bloemfontein has, we were delightfully surprised to find so many people that were looking for more than just “a full glass”- people came looking for specific flavours and aromas, but were also open to trying new varietals not so easily found in local liquor stores.
The second night of the event again brought out the crowds and ended with a relaxed social gathering of the various representatives of each wine estate. New friends were made with hopes of extending our reach in Bloemfontein, and we hope to bring you news of Highlands Road in the Free State very soon!
All in all it was another great event, superbly organized by FNB and Leopards & Lace- thank you to those who came out and enjoyed our wines with us. We hope to see you again next year!