Going viral: the future for wine marketing?
This past week, Highlands Road Estate was privileged to join 12 other wine estates in a Pinot Noir “tweet-up” tasting event. Sample bottles from each participating winery (divide into three separate “flights”) were tasted and critiqued by a panel of wine and social media gurus in Cape Town, while the local Elgin representation copied the same flights here in Elgin.
What's the story with that "Oak" AKA a brief history of Oak barrels and their use in the wine industry
The use of Oak barrels in the wine making process has become a standard procedure in the wine industry today, allowing producers to playfully develop the characteristic of their wines in terms of their taste, aroma and mouth feel. Who would have guessed that such an important and valued process was discovered by accident?