Going viral: the future for wine marketing?

This past week, Highlands Road Estate was privileged to join 12 other wine estates in a Pinot Noir “tweet-up” tasting event. Sample bottles from each participating winery (divide into three separate “flights”) were tasted and critiqued by a panel of wine and social media gurus in Cape Town, while the local Elgin representation copied the same flights here in Elgin.

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