This past week, Highlands Road Estate was privileged to join 12 other wine estates in a Pinot Noir “tweet-up” tasting event. Sample bottles from each participating winery (divide into three separate “flights”) were tasted and critiqued by a panel of wine and social media gurus in Cape Town, while the local Elgin representation copied the same flights here in Elgin.

Participants were asked to follow the Twitter handles of each of the critics, as well as the participating wine estates. The idea was to not only promote the fantastic Pinot Noir wines of the Elgin region, but also to generate as much social media “traffic” as possible through the use of specific hashtags- #elginwine #coolclimate #pinotnoir- ultimately initializing a huge online conversation between both industry professionals and the everyday consumer.

The line-up for the wines tasted went as follows:

Estate

Brand Name

Vintage

1

Paul Wallace Wines

Brave Heart Pinot Noir

2013

2

Shannon Vineyards

Shannon Rockview Ridge Pinot Noir

2013

3

Winters Drift

Winters Drift Pinot Noir

2013

4

Paul Cluver Wines

Paul Cluver Estate Pinot Noir

2012

5

Kevin King

Kevin King Bazza

2012

6

Oak Valley Wines

Oak Valley Pinot Noir

2012

7

Lothian Vineyards

Lothian Vineyards Pinot Noir

2012

8

Iona

Iona Pinot Noir

2012

9

Catherine Marshall

Catherine Marshall Pinot Noir Reserve

2012

10

Elgin Ridge

Elgin Ridge 282 Pinot Noir (Organic)

2012

11

Highlands Road

Highlands Road Pinot Noir

2011

12

Elgin Vintners

Elgin Vintners Pinot Noir

2011

 

 This was, of course, not the first event of its kind- wineries around the world have been using Twitter and Facebook as means of a “virtual tasting room” for quite some time, and it comes with no surprise when looking at the fantastic figures generated by the event:

No. of Twitter users reached:     11, 178 (different accounts)

Hours of related Tweeting:         7

Retweets:                                            38

Contributors:                                     15

Total impressions made:              43, 589 (WOW!)

 

Could this be the future of wine sales and marketing? Only time will tell- for now keep your eyes on our social media pages by following us on

Facebook (Highlands Road Wines)

and Twitter (@HighlandsRd)